Key Focus Areas

Estée Lauder’s sales and marketing team comprised of a diverse team from across cultures, backgrounds and levels of experience. The teams were alread high performing, however people tended to work in functional silos and not as a cohesive business unit. The leaders were also spending alot of time resolving tactical issues and aligning differences. The goals were to:

• Increase team psychological safety, elevate team performance and synergy.
• Enhance leadership capability and strategic focus.
• Boost innovation and collaboration.

Solution and Results

The Estée Lauder Transformation solution comprised of 1 full-day and 3 half-day sessions spread throughout the year. The sessions were curated to enhance individual skills in customer engagement and experience, create bonding between team members and help them realise each others strengths and how to leverage them to achieve team goals. Midway, due to COVID-19, the sessions were adapted to help build individual and team resilience, create a robust change management plan and evolve innovative ways to seize emerging opportunities and overcome the challenges.

“My team is now 90-95% integrated. Because they are collaborative, we managed to change the team’s working dynamics. The sales and marketing functions have a very strong business dynamic and strong team bonding. I have seen how individual executives have stepped up to translate my business vision into successful executions, with good alignment with business plans and operations.”

Shayne Kho, Brand Manager